Rummage4 has been officially launched with the backing of 30 estate agents nearly nine years after it was first conceived.
The company’s launch coincides with the first day at work for its new CEO, Anthony Codling, who recently finished working his notice at City analyst Jefferies.
The company aims to be a membership-based platform that will compete with the big property portals both on price and with new technology, offering an alternative way for house hunters to search for their next home, and for agents to generate leads.
Rummage4 is charging agents £100 a month per branch compared to Rightmove’s £987 and Zoopla’s £350, and its platform is significantly different to that of the mainstream portals, offering a way for agents and their geographic and property-related specialisms to be discovered more easily via Google by house hunters.
The pricing is designed to offer both a transparent and level playing field as well as a fee structure linked to local house prices.
